Teaching Life Skills Through Play: Nurture's Approach

Parenting in the digital age is more challenging than ever. New technologies are reshaping how we live, work, and connect, affecting children just as much. That's why we created Nurture: combining a first of its kind educational app with a rich knowledge hub to support parents in raising confident, capable kids.

Parents today face tough questions: How much screen time is too much? How can digital tools be used to prepare kids with 21st-century skills they need to live their best lives?

Parenting is also joyful, messy, hard, hilarious, confusing, and one of the most rewarding things anyone can ever do. That’s why we created Nurture Academy; an evidence-based, practical resource to empower parents with the clarity, support, and confidence they need to raise children in this rapidly changing world, while remembering to enjoy the journey!

What is Nurture?

At Nurture, we're building a complete ecosystem to support modern parents, like you.

The Nurture App transforms passive screen time into active learning experiences that unlock life skills development through play.

Through Nurture Academy, we extend this journey with practical resources and expert, research-backed guidance to help you support your child's growth – from problem-solving and critical thinking to emotional intelligence.

We've brought together learning scientists, award-winning children's television writers, world-class game designers, and parenting experts to create a new form of Immersive Learning Media that makes learning engaging, magical and fun.

This unique combination helps bridge the Life Preparedness Gap, allowing children to practice essential skills while they play, and creates natural moments of connection between parent and child. Through both our app and educational content, we empower families to turn everyday moments into opportunities for growth.

Essential Life Skills: What Kids Learn with Nurture

Children need more than academic skills to thrive in life. Research shows that 21st-century skills like collaboration, empathy, and critical thinking are crucial for success.

Through play-based learning, Nurture helps children develop these essential life skills in ways that are natural and engaging. Parents can feel confident knowing their child's screen time is actively developing the foundational capabilities they need to excel in an ever-changing world.

Our approach is built on extensive research and conversations with hundreds of parents and educators. We focus on key life skills that every child needs to master:

• Social-emotional skills like empathy and collaboration
• Core thinking skills like problem-solving and critical thinking
• Practical life skills like financial literacy and digital citizenship
• Essential wellness skills like mindfulness and emotional regulation

We transform these learning goals into engaging play experiences that feel natural for children. By connecting each activity to real-world contexts, we help kids develop competence and confidence that extends far beyond screen time.

How The Nurture App Works: Five Key Principles

1. Evidence-Based Learning. We synthesize the latest research in play-based learning and child development with the expertise of educators, storytellers, and game designers. This ensures every moment with Nurture is engaging, fun and impactful for your child.

2. Fostering Curiosity Then Competence. Kids are naturally curious learners, and their autonomy deserves respect. We personalize activities around their interests and use play as our foundation. Through small wins and gradual challenges, children develop lasting confidence in their abilities.

3. Growth Through Effort. Life isn't about having all the answers – it's about learning to tackle challenges. We help kids develop a growth mindset, showing them that consistent effort leads to improvement. Through positive reinforcement and playful challenges, children build persistence and resilience.

4. Intrinsic Motivation Over Rewards. Unlike apps that rely on badges or external rewards, Nurture taps into children's natural desire to learn and explore. We create experiences that are inherently rewarding, fostering genuine curiosity and meaningful growth.

5. Supporting Parents, Not Adding Work. We know parents are already doing their best. Nurture works seamlessly with your existing routines, helping you make the most of everyday moments. From dinner table conversations to bedtime routines, we help you create natural opportunities for learning and connection, without adding to your to-do list.

Join the Movement to Close the Life Preparedness Gap

We’re excited to welcome you to Nurture, where parents like you are helping their kids develop the real-world skills they need to set them up for life.

Join a fast-growing community of parents who are prioritizing life skills development in a way that’s engaging, research-backed, and designed for the digital age. As a beta user, you’ll get exclusive early access to the Nurture App; the smarter way to help kids develop essential skills through play.

Get Early Access While Nurture is Free
Be among the first to explore a new approach to learning designed for the digital age.

Sign up for exclusive early access while the Nurture App is free and take part in community events featuring subject matter experts who provide practical guidance to help parents support their child's learning journey.

Know other parents who care about raising confident, curious problem-solvers? Share this article with them and help grow our community!

Meet Musa Roshdy

I’m Musa Roshdy, Head of Learning at Nurture. As a learning designer with experience across nonprofits, universities, and education startups, I’ve dedicated my career to reimagining how we prepare kids for the future.

A Minerva University graduate, I specialize in blending research-driven methods with practical tools to create meaningful learning experiences. At Nurture, I focus on helping children build critical life skills like problem-solving, empathy, and resilience, bridging the gap between learning science and everyday parenting.

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